Online questions are interactive forms of feedback that allow you to get information about the opinions, needs and behavior of the target audience. They can be presented in different formats such as polls, tests, quizzes and others.
Online questions have a number of advantages over other data collection methods such as face-to-face interviews or focus groups. Among them:
- The ability to quickly and cheaply get a large number of responses from different regions and social groups
- The ability to use a variety of types of questions and answers, including pictures, video, audio, emoji and others
- The ability to adapt the design and content of questions to the brand and research goals
- The ability to automate the process of collecting, processing and analyzing data using special programs and services
- Ability to integrate online questions with other marketing tools such as websites, social networks, instant messengers, CRM systems and others
Online questions are suitable for solving various marketing tasks. For example, using online questions, you can:
- Examine customer satisfaction and loyalty towards a product or service
- Identify the motives, preferences and expectations of consumers
- Assess the level of fame and image of a brand or company
- Research the competitive environment and pricing policy
- Check the integrity of business partners or dealers
- Test new products, services or features before launching into the market
- Generate leads and sales
- Create content for the website or social networks
To conduct online questions, you must have:
- Purpose and hypothesis of the study
- Target audience and distribution channels
- An agreed questionnaire with questions and answers
- A specialized service or program for creating and conducting online questions
- A strategy for analyzing and using the data obtained
Online questions consist of three stages:
- Preparatory stage: at this stage, the purpose and hypothesis of the study are determined, the target audience and channels for disseminating questions are selected, and a questionnaire with questions and answers is developed. The questionnaire is also piloted on a small sample to test its comprehensibility and performance.
- Field stage: at this stage, online questions are directly conducted using the selected service or program. Respondents’ answers are recorded in a database. Also at this stage, data quality control is carried out by checking the correctness of filling out the questionnaires and screening out low-quality answers.
- Analytical stage: at this stage, the data is processed and analyzed using statistical methods. Based on the data obtained, a report or presentation is prepared based on the results of the study. It also defines further steps to use the data to achieve marketing goals.
Thus, online questions are an effective and reliable marketing research method that allows you to get up-to-date information about the opinion and behavior of the target audience on various topics.
Contact us and we will organize online questions for residents of Tajikistan, Dushanbe or other cities of the country!